Deliver Data-Driven Marketing with the Data Cloud
Cloud Marketing Analytics For Dummies
When it comes to being data-driven, marketers continue to face an uphill battle. With data stuck in silos, IT and marketing teams struggle to overcome mountains of fragmented data created by new tools and complex multi-channel journeys.
Today, the Data Cloud helps thousands of organizations overcome data silos and deliver on the data-driven vision.
As a result, marketing teams extract deep insights and deliver timely, relevant and consistent customer messaging and offers.
“Snowflake enables us to pull all of our campaigns across media channels into one place and evaluate in near real-time what is really working and how we can improve.”
Head of Engineering and Data Science, PepsiCo
“Data sharing on Snowflake dramatically reduces data latency, improving the quality of our segmentation models and the impact of personalization in our campaigns.”
Senior Data Scientist, ASICS
“Snowflake enables us to create a 360-degree view of our merchants, dashers, and customers, enabling our teams to take a data-driven approach to growth.”
Director of BI and Engineering, DoorDash
Deliver Faster Insights
Seamlessly integrate the full breadth of customer data to power your marketing analytics. Leverage structured and semi-structured data from internal and external sources, across channels, and in real time.
Activate the full breadth of marketing data to power your segmentation models, recommendation engines, and other AI and machine learning (ML) investments, improving the timing and impact of your customer engagements.
Increase Marketing ROI
Conduct continuous marketing analytics in real time to understand which engagements across every channel are driving the greatest impact. Make decisions and take action faster to improve customer experiences.
See how DoorDash integrates all of its merchant, consumer, and dasher data into a single source for advanced analytics.
Learn how Simon Data and Snowflake delivered a customer 360 for Tripadvisor.
Learn how US Foods applied predictive analytics on top of its 360° view to optimize promotions and measure results.
Learn how ASICS targets the right customer at the right time using the Data Cloud.
See how Square leverages AI and ML to measure LTV by customer and drive next best actions.
Learn how CleanChoiceEnergy leverages ML to target the right customers with the right message.
See how PepsiCo brought its media campaign data in-house and built an ROI engine.
Discover how to leverage clean rooms to measure attribution in a cookieless world.
Learn how Audacy created a future-proof identity strategy using first-party data.