Alliant: Pet

Information about US consumers who are purchasers of pet-care related products and brands


Alliant Pets audiences are built using brand and product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of Pet related products.

Samples/Tables Included:
-Pet Foods
-Pet Toys
-Pet Products
-Pet Brands

Sample Fields Included:
– 1-800-PetMeds Buyer Propensity
– Petco Buyer Propensity
– Dog Product Buyer – Propensity
– Bird Food
– Cat Litter
– Dog Toy
– Dog Treat
– Dry Cat Food
– Purina Buyer Propensity

Expected Workflow
– Navigate to the Alliant Marketplace tile and click “Request”
– An Alliant representative will reach out
– Provide business requirements and/or create table query
– Upload data to Snowflake data share (if applicable)
– Alliant will return requested data


About the Provider:

Alliant delivers audience-based solutions built from transactional data, advanced data science and high-performance scoring technology. Our mission is to optimize marketing profitability in every channel

Visit the provider’s website for more information


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