Data Axle: Hobbies, Behaviors, & Interests

Confirmed details based on data from purchases, memberships, magazine subscriptions, and survey responses.


You’re trying to grow your business which caters to specific hobbies, behaviors, and interests of your potential customers. No matter what subjects capture the attention of your target audience, Data Axle can help you find them and form a connection.

Data Axle interest data includes more than 1 billion actual lifestyle indicators at an individual level describing the preferences and behaviors of 70% of all consumer households.

Search over 320 million consumers in the U.S. and Canada using highly targeted lifestyle characteristics including:
– Apparel/Fashion/Beauty
– Charitable donors
– Health/Diet/Fitness
– Pets/Animals
– Politics/Religion/News
– Sports

Output fields include:
– Age
– Gender
– Home Value
– Household Income
– Lifestyle interest
– Marital status
– Full Address
– Phone number
– Email address
– And many more

Already have a customer list? We’ll help you improve your existing customer information and ensure your processes—from sales to operations—run smoothly. In fact, we process millions of consumer records every month helping companies continually improve their information and avoid making costly mistakes that can affect processes including finance and marketing.

At Data Axle, we compile our consumer database using over 100 sources including real estate, tax assessments, voter registrations, utility connections, bill processors and more, giving businesses the ability to build marketing campaigns based on hundreds of data attributes that are updated in real-time.

Ensure you are targeting prospective customers that have a proven interest or hobby aligned with your industry when you partner with the experts at Data Axle.

About the Provider:

Data Axle, previously known as Infogroup, is a leading provider of business and consumer data.
For nearly 50 years, we have helped sales and marketing teams find new customers and grow their businesses with targeted prospects, data hygiene and enrichment services, real-time business intelligence solutions, and more. Our data also powers applications that touch people on a daily basis such as search, navigation, telematics, postal delivery, government planning, philanthropy, elections, banking, insurance, etc.
In the past, you may also have known us as InfoUSA, Yesmail, Salesgenie, Donnelley Marketing, Polk Directories, American Business Information, or by another one of our product names. Now, we’re simply Data Axle.

Visit the provider’s website for more information


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